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29 Jun 2017

Byggmax is now entering the garden market after having developed its own store concept. The Swedish DIY chain opened its first store specialising in plants and garden products under the brand Byggmax Trädgård (i.e. Byggmax Garden) on 19 June 2017. Borlänge is the location of the first new Byggmax Trädgård store, followed by Vellinge at the beginning of July. The new stores are situated on the same premises as Byggmax stores in both locations. According to the company, the new concept offers an assortment of about 700 garden items such as soil, manure, plants, stone slabs, pots and much more.

Following this new garden concept, Byggmax has also announced a new small store concept. This summer two mini stores are to open in Mariannelund and Kalix. If the initiative is successful, more stores will open in smaller locations all over Sweden, according to the company. It says that the small store concept is part of the Byggmax new strategy. The company believes in its low price concept. "This is why we now want to test opening stores at smaller locations. These mini stores will have a reduced store assortment but our online assortment is as always available for order and pick-up in the local store," says Mattias Ankarberg, CEO of Byggmax Group.