Market knowledge for stronger decisions
Bricoalliance was founded in 2006 as a knowledge and purchasing platform for independent DIY retail chains. We equip our partners with clear insights into markets, products and suppliers—so they can make faster, smarter decisions.
Strategic sourcing that strengthens competitiveness
Bricoalliance sources selected products on behalf of its partners, leveraging scale to secure competitive terms. By consolidating demand across the alliance, we build significant volumes—improving our partners’ purchasing power and competitive position in their local markets.
With offices in Belgium and Shanghai, we stay close to key manufacturing hubs and maintain direct relationships with producers. This enables efficient collaboration, robust negotiations and reliable execution—translating into stronger commercial results for our partners.
Strong international alliance
Bricoalliance collaborates with nine active partners across 12 countries. Together, they generate more than EUR 2 billion in turnover across 1,000+ stores, with continued growth.
To join the alliance, prospective partners must demonstrate strong financial fundamentals and an ambitious business strategy—ensuring a resilient platform for long-term success.
What our partners say...
Bricoalliance is vital to United Hardware in achieving our core goal: sourcing products in the most cost-effective way. It gives us access to quality-assured products we could not source on our own. Beyond purchasing, Bricoalliance connects us to new markets across Europe and gives us first-hand insight from our colleagues into emerging trends, technology and best practices. The alliance works because there is no conflict of interest—and because partners are open and willing to share their experience.”
“Cipir is proud to be a partner of Bricoalliance. Through the alliance, we source import products by combining volumes—allowing us to meet market pricing expectations. Operating in a single country, reaching these volumes would be difficult. The exchange of information, knowledge and best practices is equally valuable. Quarterly partner meetings are particularly useful for sharing insights on markets, products and suppliers, helping us make stronger and more profitable business decisions. Bricoalliance stands out from other buying alliances because it is well managed and free of conflicts of interest. From the start, Cipir has been committed to open collaboration—sharing information and supporting partners to build strong cooperation.”