Privacy Statement

Home Privacy statement

This “Privacy Statement” defines the processing of your personal data by the responsible of processing: Bricoalliance, with corporate Koralenhoeve 35, Wijnegem and registered under VAT number BE 0845773583 (hereafter: “BRICOALLIANCE”).

This privacy policy describes the essential information and procedures in which your personal data is being processed.

By supplying your personal data on the website and the e-mail subscription forms, you accept having read the Privacy Policy and you specifically agree on all of the articles, including the way of processing as managed by BRICOALLIANCE.


Article 1 – General

1.1.        BRICOALLIANCE complies for the processing of the personal data to the “Law agreed on December 1992 to the protection of the personal privacy in regards to the processing of personal data”, as updated by the Law of 11 December 1998 and the anti-spam definitions in Book XII of the Economic Rights Law, handling the “rights of the electronic economy”.

1.2.        BRICOALLIANCE commits itself in addition to comply to the European Regulation 2016/679 from April 27, 2016, regarding the Protection of the Personal Data (General Data Protection Regulation – GDPR).


Article 2 – Personal Data

2.1.      Personal data which is shared with BRICOALLIANCE can be divided in 4 categories:

–      Category 1, without registration: your ip address

–      Category 2: when completing the contact form

–      Category 3: through cookies: tracking of usage website and mobile app;


2.2.      BRICOALLIANCE gathers your Personal Data in different ways:

  • By using cookies;
  • When completing a form


2.3.      The website uses cookies which gather limited personal data. For more about the cookie usage, please refer to the cookie statement below.


Article 3 – Purposes of the data processing


3.1.      General purpose:

BRICOALLIANCE will use the collected personal data only for the following purposes:

–       Category 1: the provision and improvement of this website and the inclusion of Personal Data in anonymous statistics, from which the identity of specific persons or companies can not be determined, based on the legitimate interests of BRICOALLIANCE to continuously improve its Website and services;

–       Category 2: sending you information regarding the contact form you entered. This permission can always be withdrawn;

–       Category 3: improving the user experience with your explicit prior consent as a legal basis;


Article 4 – Duration of processing

The personal data is stored and processed by us for a period that is necessary in function of the purposes of the processing and in function of the contractual relationship between BRICOALLIANCE and yourself.


Article 5 – Your rights

The following rights in respect of your own personal data can always be exercised on simple request.

5.1.      Right of access and inspection:

You have the right to receive free access to your personal data at any time. For this BRICOALLIANCE provides an online tool where you can always review your preferences and data.

5.2.      Right of improvement, deletion and limitation:

You are free to disclose your personal information or not to BRICOALLIANCE. In addition, you always have the right to request that we correct, supplement or delete your personal data. BRICOALLIANCE undertakes to process every request within a maximum of 72 hours.

5.3.      Right of resistance:

You always have the right to object to the processing of your personal data for serious and legitimate reasons or for the purpose of direct marketing.

5.4.      Right of transferability:

You have the right to obtain your personal data in a structured format and / or transfer it to other responsible persons.

5.5.      Right of withdrawal of consent:

If processing is based on your prior consent, you naturally have the right to withdraw that consent.

5.6.      Exercising your rights:

You can exercise your rights by contacting us for this purpose, by e-mail, to An additional identification can be requested for identification purposes. For other requests (collaborations / contestation of content / placed links) contact can be made via the contact page.

5.7.      Automatic decisions and profiling:

During the processing of your personal data, BRICOALLIANCE will build up a profile in order to offer you tailor-made services. However, these services are never offered completely individually. Data are only supplemented and requested when this is necessary and are only accessible for internal services at BRICOALLIANCE, provided that sufficient access rights are available.

5.8.      Right to complain:

You have the right to file a complaint with the Belgian Privacy Commission: Commission for the Protection of Privacy, Drukpersstraat 35, 1000 Brussels, Tel +32 (0) 2 274 48 00, e-mail:


Article 6 – Security and confidentiality

6.1.      We have developed security measures that are technical and organizational adapted to avoid the destruction, loss, forgery, modification, unauthorized access or notification by mistake to third parties of personal data collected as well as any other unauthorized processing of personal data. this information.

6.2.      In no event can BRICOALLIANCE be held liable for any direct or indirect damage resulting from incorrect or unlawful use by a third party of the personal data.

6.3.      You must comply with the safety regulations at all times. You are therefore solely responsible for the use made of the website of your computer, IP address and your identification data, as well as for the confidentiality thereof.


Article 7 – Access by third parties

7.1.         In order to process your personal data, we grant access to your personal data to our employees.

7.2.         We guarantee a similar level of protection by making contractual obligations enforceable against these employees and appointees, which are similar to this Privacy Policy.


Article 8 – Links to other websites

8.1.         BRICOALLIANCE is not responsible for the content of websites linked from BRICOALLIANCE by the administrator or visitors. The visitor is aware that the privacy of other websites may differ from BRICOALLIANCE.


8.2.         A link to a website can not be considered for an explicit approval of the content of this website and the correctness can not be permanently guaranteed.


Article 9 – Cookies

Cookie definition

A cookie is small text and number file that we store in your browser or on the hard drive of your computer. In this way we can remember your preferences when using our Website.

As soon as you visit our Website you will be asked for permission to place the different categories of cookies that we use.

Unless you have adjusted your browser settings so that they will refuse cookies, our system will place cookies as soon as you visit our Website.


Cookie usage

Our Website uses cookies and similar technologies to distinguish your usage preferences from those of other users of our Website. This helps us to provide you with a better user experience when you visit our Website and also allows us to optimize our Website.

Cookies and similar technologies do not, however, allow us to systematically collect data that could identify the users of our Website. They only help us to improve the functioning of our Website, to understand the interests of our users and to measure how effective the content of our Website is.


As a result of recent legislative changes, all websites aimed at certain parts of the European Union are required to request your permission for the use or storage of cookies and similar technologies on your computers or mobile devices. This cookie policy gives you clear and complete information about the cookies we use and their purpose.


Please read our privacy policy to take note of the privacy rules that apply to the Website. For further information about this Cookie Policy you can contact us via


For further information about the removal or blocking of cookies, visit


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